BUILT FOR LIFE
SNEAKER CULTURE MEETS URBAN MOBILITY
BUILT FOR LIFE
SNEAKER CULTURE
MEETS
URBAN MOBILITY
Freedom on Two Wheels – From Sneaker Culture to Urban Mobility
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Discover which Benno bike is right for you.
Video: Frank Schlotterbeck | Photos: Arne Weychardt | Words: Dorothee Heine
Design Meets Mobility
Sneakers hold a deeper meaning for many people than just being a fashion accessory. For some, they’re a statement of identity, for others, part of their personal history. Markus, founder of the iconic Glory Hole sneaker store in Hamburg, lives and breathes sneaker culture. “Back in the 80s, sneakers were everything when you did choose your outfit – they were a symbol of youth culture,” he says. Since opening in 2007, his shop has made history. A highlight was the launch of the first Yeezys by Kanye West, when fans camped out for a week to get one of the coveted pairs.
Since giving up his car, the Benno RemiDemi XL, has become his first choice. “It’s like gliding through the city – like surfing, but on two wheels,” he explains. Experiencing Hamburg from this perspective gives him a sense of freedom.
“With the bike, you’re on the move – no stress, no traffic jams. You can go anywhere.”
The RemiDemi XL is more than just a means of transportation. It provides enough space for him to take his kids to school or deliver packages to customers. Markus has three children, two he takes to school or sports practice with the Benno Bike. His wife also regularly uses the bike for daily errands or to go to sports.
“The bike gives us a new kind of mobility. We don’t need a car anymore.”
SPORT WHEN YOU WANT IT.
CARGO WHEN YOU NEED IT.
Choosing a bike shouldn’t be a choice between a great ride and cargo capacity. Benno Sport Cargo bikes have it all, so you can do it all – from carrying kids and camping gear to getting carried away in the corners. Benno Sport Cargo bikes are designed to achieve the perfect blend of ride, capability and style. Benno. The Original Sport Cargo Bike.
For Markus, biking in Hamburg is about freedom and independence. “Hamburg with its harbour stands for freedom, and you feel that even more on a bike. You glide through the streets, breathe in the fresh air, and just feel alive.”
In a world that often revolves around speed and efficiency, Markus shows that freedom is possible even in everyday life.
